2019 Brand Identity
Zooeum
Zooeum is set up to awaken people ’s attention about protecting children ’s creativity by bringing children ’s imaginations to life.
Human is born full of creativity, nearly every parent has discovered unexpected talents in their children. But some people lose it as they grow up. Drawing is an inherent ability that every child has. When they have not fully controlled a language, they try every possibility to communicate, with their body language, imitative words, and drawing. As each child has their own verbal language, they also have their unique way to draw.
This project starts at my personal collections of 80 ’s generation-old photos. I focus on the direction of “artificial scenes” in my old childhood photos, which inspired me to create artificial scenes full of creativity.
