Blanchet House
2022
Re-Branding
A bastion of strength and comfort in the Portland community, Blanchet House offers food, aid, and essential care to those in need of a warm meal, a safe space, and a sense of home. In preparation for their 70th anniversary, we partnered with Blanchet House to build upon the existing brand DNA and define a forward-looking brand strategy, visual identity, and messaging architecture.
We built a strategic foundation that celebrates Blanchet House’s history and outlines the vision, mission, and positioning for the organization’s next chapter. The new tagline, “A Meal. A Home. A Future.,” and brand logo signify Blanchet House’s diverse array of services and reflect the values of warmth, compassion, and opportunity. With a fully updated brand strategy, identity, and copy guidelines, Blanchet House is well-positioned to meet the current and future needs of our community, offering aid, nourishment, and hope to all.
We built a strategic foundation that celebrates Blanchet House’s history and outlines the vision, mission, and positioning for the organization’s next chapter. The new tagline, “A Meal. A Home. A Future.,” and brand logo signify Blanchet House’s diverse array of services and reflect the values of warmth, compassion, and opportunity. With a fully updated brand strategy, identity, and copy guidelines, Blanchet House is well-positioned to meet the current and future needs of our community, offering aid, nourishment, and hope to all.
